For whatever reason (probably because I'm far too easily amused), I always get a kick out of seeing fake brands used in place of real ones, in movies. There are all kinds of fees and legal issues when it comes to using actual brand name products in movies, and so productions typically avoid all this legal nonsense by simply creating their own fake brands. This is why you often see movie characters drinking beer you've never heard of, smoking Red Apple Cigarettes and looking things up on search engines that look a whole lot like Google, but are called something entirely different.
Since I'm somewhat of a cereal nut, I am most amused by the many fictional brands of cereal that have popped up in movies, over the years. And so, I recently set out on a mission to dig up as many faux cereal brands featured in horror movies as I possibly could. I was able to come up with five off the top of my head, and thanks to a few eagle eyed readers who helped me out, a few more were added to the list. So a big time thanks to Jordan Payne, Tracy Bell and Mike Wise, for helping me out with this post. For that matter, thanks to everyone who commented on Facebook, when I recently started a discussion about this topic. Nice to know you fine folks are there for me when I need ya!
Without further adieu, check out some fun fake cereal brands, as seen only in the fictional lands of horror movies!
SUGAR COATED GOOD GUYS - CHILD'S PLAY
TWINKLES - CUJO
There actually was a real brand of cereal called Twinkles back in the 60s, but they didn't look like this.
RED RASPBERRY ZINGERS - CUJO
Though only seen briefly in a commercial playing in the background of a breakfast scene, this cereal was featured more prominently in Stephen King's book. In the book, the dye from the Red Raspberry Zingers cereal turns the bodily fluids of those who eat it red, causing a nationwide panic when parents think their kids are shitting and vomiting blood. Perhaps a reference by King to the original Frankenberry formula, which turned kids' poop pink?
SUGAR RICE POPS - HALLOWEEN (2007)
Sugar Rice Pops have also been featured on the TV shows My Name Is Earl, Awake and The Ex List.
AGATHA CRISPIES - HOUSE OF 1000 CORPSES
As Rob Zombie points out in the Corpses DVD commentary, this cereal was the brainchild of his wife Sheri Moon Zombie, who blurted out the name one day and said that should be the cereal Tiny brings down to a tied up Denise. Rob thought it was hilarious, so he had a box created and put it in the movie. The cereal was of course a reference to Agatha Christie, a famous crime writer.
LUCKY CLOVERS - LEPRECHAUN
Story goes that General Mills didn't grant the producers the rights to use Lucky Charms in the movie, so they simply re-named the cereal Lucky Clovers, and exacted their revenge by throwing in that line at the end of the movie where the little boy says "Fuck you, Lucky Charms", to ole Warwick. Gotta love it!
FU MAN CHEWS (WITH FU MAN FINGERS!) - A NIGHTMARE ON ELM STREET 2: FREDDY'S REVENGE
GREAT WHITE BITES - PLANET TERROR
This faux cereal was also seen in 2009's Shorts, the Robert Rodriguez directed family comedy.
I would love to add to this little gallery, so if anyone ever spots any additional fake cereal brands in horror movies, please do get in touch with me and let me know, so I can include them!